1. My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
2. Have the courage to follow your heart and intuition. They somehow know what you truly want to become.
3. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
4. That’s been one of my mantras—focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.
5. Quality is more important than quantity. One home run is much better than two doubles.
6. For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.
7. Things don’t have to change the world to be important.
8. My model for business is The Beatles: They were four guys that kept each others’ negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.
9. Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.
10. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.
Bonus Quotes
"Innovation distinguishes between a leader and a follower."
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